Business Talks

Dahlia Zayed

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18+ years of experience in Brand strategy, Consumer and Shopper insights in emerging markets. Worked on some iconic brands such as Cadbury Dairy Milk, Orange and Coca Cola.
Dahlia left corporate life in 2015 to embrace the entrepreneurial spirit with her brand & retail strategy consultancy- FWD. She supports businesses in building brands or reverting them back to growth.
Apart from consultancy, she is passionate about public speaking, coaching and sharing knowledge in and out of Egypt. She was a keynote speaker in various summits- Brand Summit, Brand week, Research World, Global Entrepreneurship Summit and Retail summit MENA.
In 2017, she rolled out series of TALKs on creating brand stories, innovation, trends & new generation psyche, strategic communication & content, shopper behavior and winning in retail, customer experience and personal branding.
Attendees of 200+ from top companies, Nestle, Al Araby Group, GroupeSeb, Paramount Media, Gauvidan, Danone, Henkel, Savola, Gourmet, Metro Markets and many more have been through her sessions.
She is a mentor in Cherie Blair organization UK supporting women startups in developing markets since 2011.

18+ years of experience in Brand strategy, Consumer and Shopper insights in emerging markets. Worked on some iconic brands such as Cadbury Dairy Milk, Orange and Coca Cola.
Dahlia left corporate life in 2015 to embrace the entrepreneurial spirit with her brand & retail strategy consultancy- FWD. She supports businesses in building brands or reverting them back to growth.
Apart from consultancy, she is passionate about public speaking, coaching and sharing knowledge in and out of Egypt. She was a keynote speaker in various summits- Brand Summit, Brand week, Research World, Global Entrepreneurship Summit and Retail summit MENA.
In 2017, she rolled out series of TALKs on creating brand stories, innovation, trends & new generation psyche, strategic communication & content, shopper behavior and winning in retail, customer experience and personal branding.
Attendees of 200+ from top companies, Nestle, Al Araby Group, GroupeSeb, Paramount Media, Gauvidan, Danone, Henkel, Savola, Gourmet, Metro Markets and many more have been through her sessions.
She is a mentor in Cherie Blair organization UK supporting women startups in developing markets since 2011.

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