The Rise of Influencing Robots: A New Era of Influencers

In the previous episodes, we've delved into the world of influencers, discussing how to become one, how to monetize influence, and how to target specific audience segments. But in this episode, we're exploring a new phenomenon - the rise of influencing robots.

Meet Lily and Shodo: The Influencing Robots

• Lily, an influencing robot, made a significant impact in the influencer world about 5 or 6 years ago. Designed by Mac Frederick and Sarah, Lily has amassed a staggering 206 million followers in just a year or two.

• Lily's Instagram account showcases her engaging in various activities, from visiting different locations to getting a manicure. She even claims that her programmers laid the foundation for her to become a pop singer, using high-society language in her conversations and songs to connect with her listeners.

• Shodo, another influencing robot created by James Williams, became the first sports fictional character to reach 206 million followers. His impact on society led to a discussion about racial discrimination, showcasing the power of influencing robots in shaping social discourse.

The Emergence of Virtual Influencers

• Miss Lily, a virtual influencer created by Firooz Dawood, represents the Middle East in the metaverse. She serves as a virtual helper, providing guidance and cultural awareness to users navigating the metaverse.

• Kenza Layla, a Moroccan virtual influencer, has garnered 100,000 followers in just one year. Her appearance, reminiscent of traditional Moroccan attire, embodies a blend of tradition and modernity, appealing to a diverse audience.

The Influence of Artificial Intelligence

• Artificial influencers offer unique advantages over human influencers, including unwavering consistency, no financial demands, and the ability to work long hours without complaint.

• These virtual influencers also can adapt their messaging to align with the nature of the product, providing a level of control and environmental consciousness that human influencers may not possess.

Looking Ahead: The Future of Influencers

• As we continue to explore the world of influencers, it's clear that the landscape is evolving. The emergence of influencing robots and virtual influencers presents new opportunities for brands and marketers to engage with audiences in innovative ways.

• In the next episode, we'll delve into the concept of "Sugar Daddy" or "Sugar Nuss" influencers and explore the divisions of clients or followers within the influencer ecosystem.

Conclusion

The world of influencers is transforming, with the rise of influencing robots and virtual influencers reshaping the way brands connect with audiences. As we look to the future, it's essential to understand the unique qualities and capabilities of these artificial influencers to leverage their potential for impactful marketing and engagement.

Stay tuned for the next episode as we continue our exploration of the influencer landscape. Follow me on CBR, Radio Business, and Egypt for more insights into the planet of influencers.

Do you want to know more about the influencers? Follow me in the next episode of The Planet of Influencers. I am Germaine Aymer on CBR, Egypt's Business Radio